We are big fans of the work that Blake Mycoskie has done as founder of TOMS Shoes. Blake’s unique business model — TOMS donates a pair of shoes to needy children for every pair sold — reflects his commitment to making a positive impact in the world even as his company enjoys tremendous success.
We were honored to receive a mention in Blake’s recent book, “Start Something That Matters,” which was published last fall. Blake chose SHEEX as an example to highlight the importance of identifying and emphasizing a story — in our case, our sports backgrounds — as a way of getting in front of influencers and decision-makers. Leveraging our story has certainly been important for the growth of SHEEX, no doubt about it.
Now Blake is at it again. In a recent Wall Street Journal interview, Blake called out SHEEX as his favorite sheets, highlighting our “amazing technology” and “moisture and temperature control.”
Thanks once again to Blake for all the love he has shown us! We’ve learned along the way the importance of relationships as we’ve developed and grown our company, and we couldn’t be happier to have a terrific person like Blake in our corner.
Did you catch SHEEX featured on Good Morning America this past Monday? In a segment highlighting technology-infused sleep products, GMA’s Becky Worley called SHEEX “satiny smooth” and “super comfy.” Host Robin Roberts then revealed to the world that she’s a satisfied SHEEX owner, saying “I love them!”
GMA isn’t the only TV exposure SHEEX has gotten recently. Michelle was interviewed by Knoxville’s WATE-TV for a story on her transition from basketball star to coach to businesswoman, and how playing at the University of Tennessee for the legendary Pat Summitt has had an impact on that development.
We’ve had some exciting new media hits recently that we’d like to share with you.
SHEEX are featured in the November issue of Wired magazine, where they reviewed a handful of “sleep aids” designed to “deepen your slumber.” SHEEX Performance Sheets came out tied for the best-rated product in the bunch.
SHEEX were also recently reviewed on the women’s blog HerNashville.com, a site that features stories on topics such as fashion, fitness, home and travel. The reviewer reports that she found SHEEX surprisingly comfortable and equally suited for warm and cool environments.
Be on the lookout for more SHEEX coverage in the November issues of Competitor and Fairways and Greens magazines, as well as ads in Women’s Health and upcoming issues of Shape and Delta Airlines’ Sky.
People are talking up SHEEX! And we’re listening – over the past few months, we’ve been hearing from all different types of audiences as to why they love SHEEX.
SHEEX are not only for athletes so they can sleep better and play better. Really, SHEEX are for everyone who wants to sleep better so they can ultimately live better. We’re thrilled with some of our recent media hits and the reasons why each outlet and audience loved our product.
Below are some August press hits highlights that we wanted to share and an excerpt from each.
- The Huffington Post included SHEEX in a recent feature on bedtime routines that help you fall asleep faster:
I’ve tested them (hey, I get a few perks for being your resident sleep blogger) and really did notice the difference.
- Discovery Channel’s “Gear and Gadgets” blog touted SHEEX as a top-five “ingenious product engineered to make you sleep better”:
Temperature fluctuations can be a major cause of sleep disruption. SHEEX Performance Sheets with SLEEP•FIT Technology are engineered to keep your entire bed as cool as the other side of the pillow.
- PlayGoesStrong.com, an NBC Universal property, is part of the Life Goes Strongnetwork, a premier destination for mid-lifers who are living well and still going strong.Writer David Weiss was initially skeptical of SHEEX, saying he’s continually amazed by the “plethora of overhyped schlock” out there, adding:
Knowing me for the faithless curmudgeon that I am, you can imagine how my reflexive cynicism kicked in when I got wind of a whole new lifestyle genre: Performance bed-sheets (not that kind of performance, but who knows?).
But after sleeping in SHEEX, David declared himself “a convert.”
I slept soundly, and awakened without the muscle pain that has plagued me ever since [a basketball injury two years ago]. That was far more than I expected.
- Yoga & Spa magazine featured us this month and highlighted the benefits of sleeping in SHEEX.
SHEEX can help us achieve the restorative sleep we all need to boost our performance amongst the elements of both our natural and man-made environments.
- Finally, we got a great mention in the September issue of Health magazine, in their “Bring on the Bedtime!” round-up. Never be hot and bothered and again.
Nothing is worse than waking up all sweaty at 3 a.m. Enter SHEEX Performance Sheets. The breathable, moisture-wicking fabric keeps you cool (a proven sleep inducer).
Whether you love the luxury of ridiculously soft sheets, want to avoid uncomfortable night sweats, or are looking to get a performance edge for sports or life (aren’t we all?), we want to hear from you: Why do you love your SHEEX?