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Detroit Lions wide receiver Nate Burleson, known for his outstanding athleticism, philanthropy and fashion sense, will sleep better on the world’s first performance bedding, a game-changing innovation inspired by the advanced technology of athletic performance fabrics.

(Irmo, South Carolina – April 17, 2012) SHEEX, Inc., maker of the world’s first luxury performance bed sheets, is excited to announce its partnership with star wide receiver Nate Burleson of the NFL’s Detroit Lions. A dynamic player on the field and an engaging personality off it, Burleson adds even more star power to SHEEX’s growing team of world-class athletes.

In his NFL career to date, Burleson has recorded 385 receptions, 4,884 receiving yards and 36 touchdowns. In 2010, Burleson was a key member of the Lions’ first playoff team in nearly 20 years while netting a career-high 73 receptions.

“As an athlete, recovery is critical for helping my performance in competition or practice,” Burleson says. “I was blown away by how comfortable SHEEX are and how they help me sleep better so I can perform better.”

SHEEX co-founders Susan Walvius and Michelle Marciniak designed SHEEX Performance Bedding to help people sleep better so they can perform at their peak the next day. Inspired by the most technologically advanced performance athletic fabrics, SHEEX breathe nearly 50 percent better than traditional bedding to reduce sleep-disrupting temperature fluctuations at night which research indicates is critical for deeper and more restorative sleep.

Burleson’s interests extend beyond just football. An active philanthropist, Burleson founded the C.A.T.C.H. Foundation, which provides educational opportunities for children and their families. Burleson is also a fashion aficionado who was once named the best-dressed man in the NFL by Maxim Magazine. This past February, Burleson walked the runway for Style360 Magazine during New York City’s Fashion Week.

As SHEEX’s newest Sleep Ambassador, Burleson joins 13 other world-class athletes who have teamed up with the innovative brand to improve their sleep for better recovery and performance. Other SHEEX Sleep Ambassadors include Mirinda Carfrae (triathlon), Ben Tate (football), Becky Morgan (golf) and Danielle Carruthers (track and field).

“We’re thrilled about this partnership with Nate Burleson,” says SHEEX co-founder and co-CEO Michelle Marciniak. “Nate has a demanding training and competition schedule and needs proper rest and recovery to perform at his best. We look forward to supporting Nate and helping him sleep better and play better in 2012.”

About SHEEX

SHEEX, Inc. was co-founded in 2007 by former University of South Carolina basketball coaches Susan Walvius and Michelle Marciniak. Both were accomplished collegiate student-athletes: Walvius starred at Virginia Tech and earned acclaim as a scholar-athlete while Marciniak played for the legendary coach Pat Summitt at the University of Tennessee and led the Lady Vols to the 1996 NCAA title while earning MVP honors in the National Championship game. Michelle went on to play professional basketball for six years in the ABL and WNBA and was a 10-year veteran of USA Basketball.

SHEEX has been seen at the ESPYs, the U.S. Women’s Open Championship, and the National Association of Collegiate Women Athletics Administrators annual convention. The SHEEX founders have twice been recognized at Fortune Magazine’s Most Powerful Women Summit and have been profiled by media outlets including CNN, Fortune, The New
York Times, and O, The Oprah Magazine.

SHEEX’s mission is to create an entirely different kind of bedding using the finest in professional-quality athletic performance fabrics. SHEEX product lines include the Home, Nautical (boat), Travel and Baby Collections. More information is available at www.SHEEX.com.

Press Inquiries: Elisette Carlson or Morgan Sjogren Smack! Media elisette@smackmedia.com or morgan@smackmedia.com 858-735-2711