Marathon Training and Recovery Begins with Sleep–What Runner’s World Magazine calls, “The New Cross-Training”


More than 32,000 people took to the streets of Boston to run this year’s Boston Marathon. Already a historic race, the 117 year-old event embraced a special significance this year as runners and spectators alike honored the victims of last year’s tragic Boston bombings.

Whether you are a Boston Marathon finisher looking to recover from running 26.2 miles or have been inspired by the race to start running (or even train for a marathon!), sleep will be your new best friend! According to the May Issue of Runner’s World, “sleep is the new cross-training”, and whether you are looking to reach the podium, qualify for Boston or improve your health, proper rest and recovery are key ingredients to peak performance and remaining injury free.


Consistent with the sleep habits of our world-class SHEEX Sleep Ambassadors, the article shares that elite marathoners regularly log up to 10 hours of sleep each night in addition to naps. While not everyone has the luxury to spend nearly half of their day in bed, it is possible to make sleep a bigger priority in our schedules and to improve our sleep environment. Top tips include the following:

Be consistent with your sleep schedule even on weekends!

Turn off electronics before bedtime.

Cut out caffeine consumption at night.

Create a dark, cool and comfortable sleep cave.

To help maximize your sleep time and comfort, Runner’s World suggests that runners look to SHEEX Performance Sheets and Sleepwear–after all, they are made from the same technical materials found in most running clothes that wick moisture and keep you cool during runs, and will do the same while you sleep! Most people don’t know that changes in body temperate are the leading cause of waking us up at night, and the breathability of SHEEX helps to minimize that so we can all sleep better, and ultimately, play better.  Happy Running!

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SHEEX CEOs and Founders Michelle Marciniak and Susan Walvius Featured in “It Ain’t Over” by Marlo Thomas

Michelle Marciniak and Susan Walvius’ story of reinvention and the start of SHEEX is one of 60 stories featured in Marlo Thomas’ new book “It Ain’t Over…Till It’s Over” (on sale this Friday April 18th.)

Marlo’s goal is to inspire, empower and bring women from all different walks of life together:

“Although all of the women who appear in the book couldn’t be more different, what they have in common is that they all dared to dream again — and they knew that no one had the power to make their dream come true but themselves. Each and every one of them has proven that “impossible” is just something that hasn’t happened yet — and that if you want to predict the future, invent it!”

Michelle and Susan are extremely proud to be a part of Marlo’s book! Be sure to pick up your copy to be inspired by their SHEEX story along with stories from 60 other women who don’t believe in the word “impossible.”


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Watch Marlo discuss “It Ain’t Over…Till It’s Over” here.


SHEEX Sleep Ambassadors Dexter McCluster, Nate Burleson and Tina Charles Make Exciting Moves to New Teams!

Every season we are excited to support our roster of exceptional athletes! To add to the buzz we will be cheering on Dexter McCluster, Nate Burleson and Tina Charles along with their respective new teams:

Dexter is now a kick returner and wide receiver for the Tennessee Titans.


Nate, also a wide receiver, recently signed with the Cleveland Browns.


2012 MVP Tina Charles is now with the New York Liberty.


Congratulations to these incredible athletes! We are so proud to continue to have you as major players on Team SHEEX!

Michelle Marciniak and Pat Summitt Attend the “Great Ladies Luncheon” In Support of Alzheimer’s


SHEEX Co-Founder and Co-CEO Michelle Marciniak joined Pat Summitt, the “Winningest Coach” in NCAA history, where Pat Summitt was honored by the Alzheimer’s Drug Discovery Foundation at the “Great Ladies Luncheon” in Washington amongst fashionable donors.

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Together Michelle and Pat Summitt walked the runway catwalk between sets of a fashion show by London-based designer, Erdem Moralioglu, followed by a heartfelt speech:

“I believe that God’s plan for this amazing woman was only half realized at the end of her coaching career,” Marciniak told the crowd. “And this time she has a much bigger stage, from impacting hundreds of thousands on the sidelines, to now influencing millions through Alzheimer’s. The thing I admire the most about my coach is the public way that she is dealing with this incredibly life threatening disease.”

Summitt warmly responded to the heart-felt praise, “Every day is a day that I want to be there.” A more detailed description of the event can be found here:


SHEEX Ambassador Mirinda Carfrae Named One of Business Insider’s “Top-50 Most Dominant Athletes” and Seals It With a Win!


It is not often that an athlete’s resume reads, “Two-Time World Champion!” SHEEX is both honored and humbled to support Mirinda Carfrae (“Rinny”) who has been named to Business Insider’s List of the “Top-50 Most Dominant Athlete’s in the World!”

Rinny finds herself ranked #36 on the list that includes all of today’s mega-sports stars! Her merit was based not only on her two Kona World Championship crowns, but also the impressive feat of medaling at EVERY World Championship she has entered.

Rinny kicked off her 2014 season last weekend in her signature dominant style, winning Ironman 70.3 Brasilia and recording the fastest run split of the day to outclass the professional field (pictured below on the podium alongside the men’s winner!) We look forward to cheering her on this year as she builds up to defend her World title again in October!

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Sleep Deficiencies and Cancer Prevention


Recent medical studies are showing close links between lack of sleep and immune system deficiencies that can lead to cancer. Clinical studies on mice show that tumors grow at a far faster rate if the mice also experienced sleep disruption. This finding is also consistent with people according to practicing hematologist and medical oncologist Cary A. Presant MD:

“Short sleep duration was found to increase the incidence of breast cancer by 60 percent. Since colon polyps were 53 percent more frequent in patients with sleep disorders, it is not surprising that colon cancer was also found to be more frequent in patients with disrupted sleep, possibly sleep apnea. Even liver cancer was found to be slightly increased in sleep disorders.”

Poor sleep does not only mean lack of sleep hours, sleep quality is of equal importance. Sure signs that you may be lacking sleep quality may include drowsiness during the day despite sleeping through the night. Presant offers several tips to monitor your sleep quality and to ensure good health:

Be aware if you have poor sleep patterns. You can take an online quiz to determine your sleepiness scale, and your risk for sleep apnea. If you sleep less than eight hours and feel sleepy during the day, discuss this with your physician. Also discuss interrupted sleep (awakening at night, having muscle jerks during sleep, or having periods when your breathing stops). Heavy snoring is often associated with interrupted breathing and sleep.

Have a family member observe you while you sleep to see if you have poor sleep patterns that you yourself may not be noticing.

If your doctor cannot improve your sleep patterns with medications nor lifestyle changes, ask for a referral to a sleep specialist accredited by the American Board of Sleep Medicine, or get a second opinion.

If you have any sleep disorder, be sure your doctor is doing screening tests for cancer, especially breast and colon cancer. Ask specifically about prevention of colon cancer (with colonoscopy or aspirin) or breast cancer (with exercise, tamoxifen, raloxifene, aromatase inhibitors and avoidance of smoking and alcohol excess).

If you have cancer, discuss with your doctor if you are getting adequate sleep, and get therapy if your sleep is deficient.

Read more about the link between sleep quality and cancer prevention at the Huffington Post.




Follow SHEEX Co-CEO and Co-Founder Michelle Marciniak on Twitter

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For an exclusive behind-the-scenes look at SHEEX and daily inspiration be sure to follow Michelle Marciniak on Twitter (@mmarciniak3). Michelle’s positivity and enthusiasm for success in all walks of life is infectious and her tweets showcase her passion for all things SHEEX, basketball, sports, the fight against Alzheimer’s Disease and the power of belief! We dare you to NOT be inspired! Here are some of our favorites:


Connecting with SHEEX Fans:

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Love and Basketball:

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Honesty and Insight:

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SHEEX Sleep Ambassador Pride:

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Screen shot 2014-03-31 at 1.11.39 PMCommitment to Alzheimer’s Research and the link between quality sleep and health:

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SHEEX Sleep Ambassador Spotlight: Jackie Paaso

Freeskier Jackie Paaso spends her time skiing and competing on mountains all over the world. It’s a beautiful and exciting life that also comes with high physical demands requiring plenty of rest and recovery in her SHEEX! Read more for the latest news about Jackie:


Winning! Jackie just won her favorite event on the Freeride World Tour–Chamonix (pictured above).

A second start in the sport: After retiring from ski moguls Jackie was living in Lake Tahoe and encouraged by her friends to try a big mountain competition. “One thing led to another and two years later, I had received a wildcard for the Freeride World Tour. It’s now my fifth season competing on the FWT!” (Read more in Jackie’s interview with Sunday River Maine.)

2014 Goals: “Right now, I’m still working on getting my skiing to a level that I’m satisfied with. Although the more I ski [and] the more I progress, the more I realize that this may be a constant goal of mine. I think I’ll continue to find more ways to progress in the sport and the mountains, even when I’m older. There is still so much that I can learn and I hope to continue to take it all in over the years to come. Oh, and I wouldn’t mind winning the overall title in the Freeride World Tour.”

Safety First! Jackie has been leading SAFE-AS clinics in the U.S. designed to teach women about snow and avalanche safety.


Beware! According to Experts Sleep Loss Can Cause Brain Damage!


It is well known that sleep loss can cause a slew of health problems, reduce productivity and limit physical and mental performance. However we typically think about this as a short-term side effect until we “catch up” on sleep, and new research points to more lasting brain damage and health problems. The Journal of Neuroscience published a study by Sigrid Veasey from the University of Pennsylvania this week that explains, “Long-term sleep deprivation saps the brain of power even after days of recovery sleep. And that could be a sign of lasting brain injury.”

This is a frightening prospect especially for people who work shifts that limit sleep, parents sleeping less to care for infants or students staying up all night to cram for tests–using precious sleeping time for other activities is counter productive and can cause lasting damage. Veasey, who performed her study on mice, found that when losing sleep became a habit, that reaction shut down: “After just a few days of “shift work” sleep, the cells start dying off at an accelerated pace.”

CNN offers some great tips to combat sleep loss in the full article including taking 20 minute naps, supplementing with melatonin and shutting off all electronics two hours before bedtime. Of course, don’t forget our favorite sleep recommendation: keep your room and core body temperature at an optimal level, between 65-72 degrees Fahrenheit, which can be enhanced with SHEEX SLEEP•FIT Technology™.

Dogs Love SHEEX Too!

Sir Jasper on his SHEEX2

Dogs have amazing temperature regulation mechanisms built into their bodies to keep them at an optimal 101.5 degrees Fahrenheit (dogs run hotter than humans). However, dogs still experience wide temperature swings outside of their comfort zones and occasionally need a little help to keep their body temperature stable and comfortable. Rather than covering them in a stuffy, itchy and non-breathable blanket, we (also dog owners at SHEEX) spoil them with luxurious breathable comfort of SHEEX that we enjoy each night! But beware, if your dog is the type that likes to chew on bed sheets – you may want to keep them off the SHEEX.

Michelle’s dog Sir Jasper (pictured above on his SHEEX), loves the silky soft feel and won’t overheat thanks to SHEEX SLEEP•FIT Technology™. Other SHEEX puppies (pictured below) love the SHEEX Performance Pillowcases as opposed to hot leather sticky seats. With the temperatures warming up, why not treat your furry friend pup to some cool and cozy SHEEX.

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