2012: An Eye on the SHEEX Athlete Team
The SHEEX Athlete Team is having a year filled with success. The growing team of athletes and the Olympic Year makes this collective of World-Class Athletes an inspiration to the SHEEX family and fans.
We have three new track and field athletes on board. Danielle Carruthers (100m Hurdles) and TFAA Athletes Hyleas Fountain (Heptathlon) and David Oliver (110m Hurdles). All are hopefuls to make the U.S. Olympic Team and win medals at the games in London this summer.
David Oliver opened his track season with a world leading time in the 110 Hurdles at the Disney Track Classic in Florida.Check out this video of his race!
SHEEX is an official supporter of the Track and Field Athletes Association (TFAA) comprised of over 145 of the U.S.’s top track Olympians, World and Olympic Medalists and Olympic Hopefuls.
Mirinda Carfrae placed 3rd at Ironman Melbourne on March 25th and again placed 3rd in the New Orleans 70.3 Triathlon on April 22nd.
Becky Morgan shot 7 under par at the LPGA Mobile Tournament on April 27th.
Jackie Paaso won a ski contest in Chamonix France on January 23rd! She continues her skiing tour of Europe with great success. Watch the latest video from her trip!
Stay tuned for more exciting updates from the SHEEX Athletes Team!
SHEEX in the NEWS!
SHEEX is making headlines! Everyone from influential mommy bloggers, the evening news and even Heidi Klum is raving about the luxuriously soft sheets that keep you cool for a better night’s sleep!
Supermodel and Supermom Heidi Klum gives “12 Steps to Better Sleep” on her website and includes SHEEX as a key to sleeping success! She points out that, “considering how many hours you spend in your bed, it might be overdue for an upgrade.” Sheets are a top-priority on a healthy sleep shopping list because, “your body’s temperature changes as you move through different sleep stages so you need sheets that can handle the fluctuations.”
CBS News New York featured SHEEX in their evening news segment “The Sleep Extreme” covering unique methods to help get more rest at night. The segment shows the parallel between the benefits of performance fabrics while working out, and how the same properties that keep you cool will help you rest better at night, which both users and doctors agreed is a key to better sleep.
“As Mom Sees It“, an influential Mommy Blog focused on reviews and advice, calls SHEEX, “The Sheets That Don’t Just Cover Your Bed, They Perform.” The author not only breaks down the science behind SHEEX but also opens up about the SHEEX experience leaving readers yearning for a chance to check out the silky workout pants-inspired sheets.
“Sheex don’t feel like your standard sheets; they feel more like the pants in which you exercise. In fact, the fabric for their bedding is actually inspired by athletic fabrics to offer temperature control, moisture wicking, and breathability to make you more comfortable while you sleep.”
Come Party and Chat on Twitter with SHEEX Golfer Nicole Smith!
Get ready to party and chat LIVE on Twitter with SHEEX Golfer Nicole Smith next Tuesday, May 8th at 5pm PDT/8pm EDT. Nicole will share secrets about her life as a professional golfer and talk about training, sleep, travel and competitions.
For one hour Nicole will be all yours and she can’t wait to share stories, answer questions and interact with the SHEEX family of fans. We will also be giving out SHEEX Travel Pillows to 10 lucky participants and a SHEEX Pillowcase set to one lucky Grand Prize winner!
Date: Tuesday May 8th at 5pm PDT/8pm EDT
Topic: Talk Golf and Sleep with Nicole Smith
Handles: @NicoleSmithGolf and @SHEEX
Hashtag: #nicolegolfchat
Don’t miss out on your chance to chat with one of golf’s brightest rising stars and to win a SHEEX Pillowcase Set or Travel Pillow for the next adventure of your own!
Be sure to use hashtag #nicolegolfchat to join the party!
SHEEX Welcomes Detroit Lions Wide Receiver Nate Burleson to their Sleep Ambassador Team
Detroit Lions wide receiver Nate Burleson, known for his outstanding athleticism, philanthropy and fashion sense, will sleep better on the world’s first performance bedding, a game-changing innovation inspired by the advanced technology of athletic performance fabrics.
(Irmo, South Carolina – April 17, 2012) SHEEX, Inc., maker of the world’s first luxury performance bed sheets, is excited to announce its partnership with star wide receiver Nate Burleson of the NFL’s Detroit Lions. A dynamic player on the field and an engaging personality off it, Burleson adds even more star power to SHEEX’s growing team of world-class athletes.
In his NFL career to date, Burleson has recorded 385 receptions, 4,884 receiving yards and 36 touchdowns. In 2010, Burleson was a key member of the Lions’ first playoff team in nearly 20 years while netting a career-high 73 receptions.
“As an athlete, recovery is critical for helping my performance in competition or practice,” Burleson says. “I was blown away by how comfortable SHEEX are and how they help me sleep better so I can perform better.”
SHEEX co-founders Susan Walvius and Michelle Marciniak designed SHEEX Performance Bedding to help people sleep better so they can perform at their peak the next day. Inspired by the most technologically advanced performance athletic fabrics, SHEEX breathe nearly 50 percent better than traditional bedding to reduce sleep-disrupting temperature fluctuations at night which research indicates is critical for deeper and more restorative sleep.
Burleson’s interests extend beyond just football. An active philanthropist, Burleson founded the C.A.T.C.H. Foundation, which provides educational opportunities for children and their families. Burleson is also a fashion aficionado who was once named the best-dressed man in the NFL by Maxim Magazine. This past February, Burleson walked the runway for Style360 Magazine during New York City’s Fashion Week.
As SHEEX’s newest Sleep Ambassador, Burleson joins 13 other world-class athletes who have teamed up with the innovative brand to improve their sleep for better recovery and performance. Other SHEEX Sleep Ambassadors include Mirinda Carfrae (triathlon), Ben Tate (football), Becky Morgan (golf) and Danielle Carruthers (track and field).
“We’re thrilled about this partnership with Nate Burleson,” says SHEEX co-founder and co-CEO Michelle Marciniak. “Nate has a demanding training and competition schedule and needs proper rest and recovery to perform at his best. We look forward to supporting Nate and helping him sleep better and play better in 2012.”
About SHEEX
SHEEX, Inc. was co-founded in 2007 by former University of South Carolina basketball coaches Susan Walvius and Michelle Marciniak. Both were accomplished collegiate student-athletes: Walvius starred at Virginia Tech and earned acclaim as a scholar-athlete while Marciniak played for the legendary coach Pat Summitt at the University of Tennessee and led the Lady Vols to the 1996 NCAA title while earning MVP honors in the National Championship game. Michelle went on to play professional basketball for six years in the ABL and WNBA and was a 10-year veteran of USA Basketball.
SHEEX has been seen at the ESPYs, the U.S. Women’s Open Championship, and the National Association of Collegiate Women Athletics Administrators annual convention. The SHEEX founders have twice been recognized at Fortune Magazine’s Most Powerful Women Summit and have been profiled by media outlets including CNN, Fortune, The New
York Times, and O, The Oprah Magazine.
SHEEX’s mission is to create an entirely different kind of bedding using the finest in professional-quality athletic performance fabrics. SHEEX product lines include the Home, Nautical (boat), Travel and Baby Collections. More information is available at www.SHEEX.com.
Press Inquiries: Elisette Carlson or Morgan Sjogren Smack! Media elisette@smackmedia.com or morgan@smackmedia.com 858-735-2711
SHEEX’s Michelle Marciniak Speaks on Behalf of Famed Basketball Coach Pat Summitt’s Retirement
Pat Summitt, the legendary coach and all-time NCAA record holder for most basketball victories, announced her retirement yesterday. Pat coached the University of Tennessee women’s basketball team for 38 seasons and recorded 1,098 wins. Last August, Pat revealed that she had early-onset Alzheimer’s disease and as of yesterday, Pat has ended her brilliant career and has been named Head Coach Emeritus.
SHEEX co-founder Michelle Marciniak, who played for Pat and won a national championship in 1996, shared her thoughts on the announcement in an interview with NPR. Michelle told NPR reporter Tom Goldman, “I’m about as close to Pat as you possibly can be and I have known about all of this. I’m still sad, so it’s hard to imagine that an era of a legend like Pat has come to a close.” Read and listen to the full article here.
SHEEX Takes Flight and Goes Bilingual in the latest Media Hits!
SHEEX is now featured in the current issue of SkyMall Magazine which is seen by 88% of all domestic air travelers. Turn to page 72 on your next flight!
Popular Spanish Language Morning Show, Despierta America, also highlighted SHEEX in a recent segment focused on “Technology for better Sleep.” Watch the full-length clip here.
Meet Team SHEEX Athlete Danielle Carruthers
With the London Olympics being held this summer, 2012 looks to be an exciting year for our family of SHEEX Sleep Ambassadors, several of whom are looking to earn spots on the U.S. Olympic team.
One is 100-meter hurdler Danielle Carruthers, who not only aspires to make the team but also figures to challenge for a medal. Last year, Danielle was ranked second in the world and was the silver medalist at the IAAf World Championships held in Daegu. These accomplishments are only the latest in a successful career in highlighted by championships at both the collegiate and professional levels.
As a world-class athlete, Danielle relies on intense training and a holistic approach to preparation as she pursues her Olympic dreams.
“To perform at my best, I eat right, train and make sure to rest my mind and body,” Danielle says. “Sleep and proper rest are critical to performance. I can’t wait to get to my bed and jump into my SHEEX every night.”
You can follow Danielle’s Olympic quest on Twitter: @DaniMae100h
As London approaches, keep your eyes on this blog for more stories about Danielle and the other SHEEX Sleep Ambassadors pursuing Olympic glory this year.
Follow Danielle’s Olympic quest on twitter: @DaniMae100h
Look for more stories about SHEEX Athletes who are Olympic hopefuls leading up to the summer games.
Visit SHEEX at the Kraft Nabisco Championship Golf Tournament
SHEEX will have a strong presence all week long at the Kraft Nabisco Championships held this week in Rancho Mirage, CA (March 26 through April 1).
SHEEX Athlete Ambassadors Becky Morgan and Meaghan Francella will compete in this prestigious tournament.
Come visit the SHEEX Booth Thursday through Sunday (8:30am-4:30pm PST) . SHEEX’s own Michelle Marciniak will be making appearances at the SHEEX booth throughout the week. We are giving away free drink koozies, 20% discount cards for www.sheex.com and visitors can register to win a set of SHEEX! Our latest products and our new sleepwear line will also be on display.
Below Michelle visits the SHEEX booth along with golfer and SHEEX Athlete Ambassador Nicole Smith.
A Day In the Life of SHEEX Athlete Ambassador Jason High
Do you ever wonder what a day in the life of a SHEEX Athlete Ambassador looks like? MMA fighter Jason High, a.k.a. “The Kansas City Bandit,” who is also a family man and business owner, shares some details and thoughts from a typical training day.
A typical day for me starts one of three ways:
1. My alarm clock wakes me up at some ungodly hour before 9:30 AM so I can do a strength and conditioning workout.
2. My fiancée, Ann, nudges me out of bed with some silly reason why I shouldn’t be sleeping (“Jason, it’s noon” or “Jason, you’ve been sleeping for 14 hours”).
3. My 2-and-a-half-year-old daughter, who loves sleeping nearly as much as I do, is bored in her room, so she knocks on her door and calls out “DAAAAADDDDDDYYY …. Daaadddyyyyy … where aaaarrreeee yooouuuu” until I come get her.
After that it’s breakfast and, more importantly, coffee. Besides my daughter I’d have to say that coffee is my favorite part of the morning. Once coffee is finished, the day really begins. My friend L.C. Davis and I recently opened an MMA fitness gym, HD Mixed Martial Arts , in Leawood, KS, so I spend a good amount of time there. It’s been a lot of stress and work, but also very rewarding. It’s fun seeing regular people change their bodies and see results through hard work.
My workouts are typically squeezed in before, after or in between workouts that I put clients through. Even when I don’t have a fight scheduled, I try to work out twice a day Monday through Friday and once Saturday and Sunday.
Besides working out and training myself I’d classify the remainder of my day under “general house-husbandry.” This means cooking dinner (yes, I cook because I am picky, and my fiancée doesn’t like vegetables [Ann’s note: He made this up, I like them just fine.]), cleaning around the house, hanging out with my daughter and tormenting my fiancée while she works in her “office” (otherwise known as our basement). She will tell you that I bother her incessantly, that I’m annoying and even that she wishes she had an office outside the home to go to. This is all B.S. She loves when I interrupt her mundane typing and computer programming with my hilarious antics; she’s just afraid to admit it. [Ann’s note: No, he really does drive me nuts.]
After such busy days I’m usually pretty exhausted. All this stuff makes for quite a long day sometimes. But it’s okay. I’m a professional sleeper. I crawl into my SHEEX and fall asleep in five minutes, sometimes less. Then I get woken up in the morning one of three ways…
Follow the hilarious banter between Jason High and Ann Gaffigan on Twitter: @KCBanditMMA @anngaff
“Tips to combat daylight savings time fatigue” from MSNBC.com
While the “Spring Forward” Daylight Savings time change represents the beginning of warmer months and longer days, for many of us it also makes it much harder to get up into the morning and get into our daily routine. While only an hour of sleep is lost it can take several days to feel rested again. This disruption to our circadian rhythms can have negative health consequences unless we take proper measures to take care of ourselves and to get proper rest. MSNBC.com posted “Tips to combat daylight savings time fatigue” which matched with a fresh set of SHEEX performance sheets can help you get through the time change and the rest of this week.
How do you combat Daylight Savings Time? Many people feel the time change is outdated while others appreciate the extra daylight–what do you think?
